Alere has a large collection of brochures and booklets in English and Spanish that they supply to doctors’ offices around the country. While going through a rebrand, I helped transition their Maternal-Newborn materials to the new look. On a personal note, it was gratifying to see these being used in the OB/GYN office while I was pregnant.
As the brand manager of Micromeritics, part of my responsibilities was to keep all the print materials up to date. I helped transition the company away from a dark blue look to one that was brighter and included a human element.
Micromeritics is a global company and at times I was tasked with designing materials in other languages. This booklet was a fun pocket-sized explainer of their company vision and values to invigorate new employees.